by Alfredo Rios 2/26/2015
Netflix is looking to promote cinema “made in Mexico” in its service and show some of the films that have been produced independently.
The Netflix competition that will be launch by first time in Mexico, is trying to be a pedestal to ten new filmmakers and their new movies “made in Mexico” in the last five years, and this way, approach international screens.
“Now Mexican cinema is succeeding in Cannes, Hollywood and Box Office but with that, comes to the saturation.” Says Gabriel Rodriguez-Nava, Netflix Director of Social Network for Latin America who explains how the number of Mexican movies has grown up but very few of them have the necessary presence on festivals or multiplexes.
“The project was launched in Brazil two years ago looking for secret jewels. High-quality productions that couldn’t watch the light of morning because of their budget.” explains Rodríguez-Nava.
Netflix, who counts with more than 57 millions users worldwide, will broadcast 2 winner films each year internationally. The other 8 films will be broadcast nationally.
The first winner will be elected between February 24 and March 19 by vote in the Netflix platform and the second, with the election of a jury conformed by actresses Ana de la Reguera and Irene Azuela, as well as filmmakers Manolo Caro, Yissel Ibarra and Eckehardt Von Damm –founder “Corazón Films” distribution company- will select the films.
“I believe all our creative people will feel supported by this push and people will be excited to contest.” says Ana de la Reguera during the press conference. She said as well, as part of entertainment industry, is important to have a pedestal so the audiences learn to know the films.
“If someone comes with a good idea, go ahead” says Vinicius Lossaco, Marketing Director of Netflix Latin America