Viacom deals at RioContentMarket

16 Mar Viacom deals at RioContentMarket


by Luisa Novo      Feb 26th, 2015

At RioContentMaket, Viacom has commissioned two new Brazilian series and two additional seasons of existing series from local production companies for its pay TV channels Comedy Central and MTV in Brazil. Production company Polar will make the third season of Comedy Central Apresenta: República do Stand-Up (Comedy Central Presents: Standup Republic) which will feature the best of standup comics in the local comedy scene and will be hosted by Rafael Cortez. He will also star in a new reality show for Comedy Central called Dirige, Rafa! (Drive, Rafa!), from GLM/Fulano Filmes. It will follow Cortez as he tries to overcome a childhood trauma and learn how to drive.

A second season of the show Adotada (Adopted) produced by Dinamo will premiere on MTV in April. The show follows fashion model Maria Eugenia Suconic spending a week with a family in different parts of Brazil. And Cinegroup is producing new show Deu Match! (It’s a Match!) for MTV, which centers on young adults navigating relationships in the social-media age.

Viacom Latin America is also negotiating rights for local feature films for the newly launched Paramount Channel. They need to fill the quota set by a 2011 pay-TV regulatory law requiring cable TV networks to air three-and-a-half hours weekly of Brazil-produced content. Pierluigi Gazzolo, president of Viacom Latin America, said “we are starting to look for the rights of Brazilian, Mexican and Argentine films for Paramount Channel.” We are talking here in Rio ContentMarket. We will start small. If we become big enough, we will maybe start doing local co-productions, but that will not happen in the near future.

RioContentMarket is an international market about productions of audiovisual content open to the television and digital media industries. Its fifth edition runs from February 25-27, 2015 in Rio de Janeiro, Brazil. It brings panels and keynotes of exposition of content, business meetings and project presentations.



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